How should I choose a custom alias for a campaign?

When creating an Azaz short link for a campaign, a clear custom alias can make the link easier to recognize, organize, remember, and share.

A good campaign alias should describe the campaign without becoming unnecessarily long or confusing.

Use a name related to the campaign

Choose an alias that helps you understand what the link is for.

For example:

• summer-sale
• product-launch
• event-2026
• new-menu

These examples are illustrative. Your chosen alias must be available and accepted when you create the short link.

Keep it short and readable

Avoid putting the entire campaign description into the alias.

For example, this is easier to read:

azaz.click/summer-sale

than something unnecessarily long such as:

azaz.click/our-special-summer-sale-campaign-for-this-year

Short aliases are particularly useful when links are shared verbally, displayed in advertisements, or printed on physical materials.

Use a consistent naming system

If you create multiple links for the same campaign, use a consistent naming pattern.

For example:

• launch-instagram
• launch-email
• launch-qr
• launch-poster

This makes the links easier to recognize later in My Links.

Create separate links for important traffic sources

Using a different short link for each important campaign placement can make organization and comparison easier.

For example, you could create separate links for:

• Instagram
• Email
• A website banner
• A QR code
• Printed advertising

You can then review available activity through Azaz Statistics.

Use campaign and source together

For campaigns with several distribution channels, combining the campaign name and source can make each link easier to identify.

For example:

• summer-instagram
• summer-email
• summer-poster

This can be more useful than creating unrelated aliases that are difficult to recognize later.

Avoid aliases that depend on temporary context

An alias such as click-here or this-link may make sense when you first create it, but it may be difficult to identify later.

A descriptive campaign name usually makes the link easier to manage over time.

Consider including a year when useful

If you run a campaign repeatedly, including a year or another meaningful identifier can help distinguish different versions.

For example:

• event-2026
• event-2027

You do not need to include a date when it does not add useful information.

Avoid sensitive information

Custom aliases are part of URLs and should be treated as public information.

Never include:

• Passwords
• API keys
• Authentication tokens
• Private customer information
• Confidential account information

Avoid misleading aliases

Your alias should not intentionally misrepresent the destination.

Do not create aliases designed to impersonate another organization, disguise a harmful destination, or mislead visitors about what will open.

Campaign links must comply with the Azaz Terms of Service.

Use UTM parameters when appropriate

A custom alias helps organize and identify your Azaz links, while UTM parameters can help compatible analytics tools on your destination website identify campaign traffic.

For example:

https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=summer

You could shorten that destination using a readable Azaz alias such as:

azaz.click/summer-instagram

The custom alias and UTM parameters serve different purposes and can be used together when appropriate.

Think about QR codes before choosing the alias

If your campaign will use an Azaz QR Code, a readable alias can still be useful even though most visitors will scan the QR code.

For printed campaigns, you may want to display the short URL below the QR code as an alternative way to reach the destination.

Think about printed materials carefully

Printed links can remain in circulation long after a campaign begins.

Before printing posters, flyers, packaging, business cards, or other materials, verify:

• The alias is spelled correctly.
• The destination is correct.
• The short link works.
• The destination works well on mobile devices.

Test every campaign link

Before publishing your campaign, open each short URL and confirm that it reaches the intended destination.

If you created several campaign links, test them individually rather than assuming that all of them use the correct destination.

Manage campaign links from My Links

Sign in and open My Links to manage your Azaz short links.

A consistent alias naming system can make it much easier to identify the correct link when you have many campaigns.

Review campaign activity

Use Azaz Statistics to review the available activity associated with your links.

Remember that clicks, visitors, destination page views, and conversions are different measurements and should not automatically be expected to match.

What if my preferred campaign alias is unavailable?

If your first choice is unavailable, choose another short and meaningful variation.

For example, instead of:

summer

you might use:

• summer-sale
• summer-2026
• summer-social

Choose a variation that still accurately describes your campaign.

Protect visitor privacy

Avoid putting personal or sensitive information in aliases, destination URLs, or campaign parameters.

For information about how Azaz handles information, review the Azaz Privacy Policy.

Need help?

If you have a problem creating or managing a campaign link, visit the Contact page.

Never send your password, API keys, authentication tokens, or other private credentials when contacting Azaz.